TRADITIONAL POINTS PROGRAM
Point-based campaigns are the workhorses of customer loyalty. They have the most flexibility, allowing you to define how many points your client’s customers get based on how much they spend, how many points are needed for each reward, and even let you specify promotions that can add a certain number of points, or increase or reduce points earned by a certain percentage. Once the account is created, you can let your client manage the program, or you can manage it for them and profit from your expertise.
Allows you to define rewards based on the number of interactions your client’s customers have with your business (rather than money spent). For example, how many times they come to visit, how many times they do something, etc.
Offer your own rewards from your own products or services, or just about anything else.
Define as many reward levels as you want (ie: 7 events = Free Service)
This program style allows you to reward your client’s customers by giving them a monetary reward for each interaction with the business or organization, to be redeemed for products or services. It’s a bit of a hybrid between a Stored Value (Gift Card) program and an Action-Based program. Ex: reward customers for referrals, employees for extra tasks, kids for doing chores, etc.
Offer your own rewards from your own products or services, or just about anything else.
Set how much a person earns for each action or event.
A classic. This program lets you reward your client’s customers based on the number of times they purchase or earn individual products, product lines, or services, with the same product. Just like those familiar coffee house, “Buy 10 cups of coffee, get the 11th free” programs. Except without the hassle of paper cards, hole punchers, etc. This can also be used for Service Memberships, neat.
Set any number of products, services, or categories.
Set a different quantity for each until a free one is earned.
Often used to track Gift Cards, this program allows you to add and deduct money from a client’s customer’s virtual account. Although it can be used as a straightforward as a gift card program, you can also use it to keep track of pre-payments for a service series, monies owed, expense accounts or allowances.